It’s hard to get exposure for your apartments — unlike retail stores that can advertise sales, you have to rely on location, reputation and amenities. While you might not be able to hack off your prices, there are other ways you can get people in to look at your apartments and consider filling your vacancies. Some may cost a little money, some may require you to do a little leg work, but by maximizing the exposure your units get, you can increase the likelihood you fill your vacancies fast.
Host Special Offers
When holidays or special times roll around, have special offers. For example, for Christmas, you could offer $50 off for signing a lease as a Christmas gift. Special offers don’t require you to lower prices year round. Also, a special offer during a holiday is almost expected by consumers, which means they will be out searching for apartments and those offering holiday deals.
Create a Blog
Blogs help personalize your rentals. They let consumers know that real people are in your leasing office. You can use a blog to also promote your apartments, show off new amenities, etc. If you happen to have a special going on, use your blog to promote that special. Because your current residents are likely to follow the blog, bringing them up to speed on promotions could result in a referral.
If you aren’t listing your apartments online, now is the time. Most future renters look online for listings rather than the newspaper. You can show off what you have to offer, use pictures, and even list your specials through your online listing. But, make sure you’re clear about any rental rates, special offers and amenities. Take your time crafting your advertisement and use quality pictures too. The more time and effort you put into your online listing, the more likely people are to consider looking at your apartments.
Use Social Media
Facebook, Twitter and even Pinterest are all great for exposure. Share photos from your apartments, preview new and upcoming offers, and even use social media to grow awareness about your apartment complexes. Social media accounts are free and can help increase exposure.
Offer Coupons or Incentives
Sometimes people need incentives to rent. For example, you could offer $50 off next month’s rent for signing a lease. Or you can offer new renters a gift card to their favorite restaurant or clothing store for signing a lease with you. The more incentives you have out there, the more likely renters are to at least check out your vacant units.